Despite what the advertising says, Red Bull apparently is not an energy drink! Effect of Sugar-Free Red Bull Energy Drink on High-Intensity Run Time-to-Exhaustion in Young Adults. Consuming sugar-free Red Bull energy drink before exercise has become increasingly popular among exercising individuals. The main purported active ingredient in sugar-free Red Bull is caffeine, which has been shown to increase aerobic exercise performance. The purpose of this study was to determine the effects of sugar-free Red Bull energy drink on high-intensity run time-to-exhaustion in young adults. Physically active university students (n = 17, 9 men, 8 woman; 21 +/- 4 years, 73.4 +/- 3.1 kg, 175.1 +/- 3.2 cm) participated in a double-blind, crossover, repeated-measures study where they were randomized to supplement with sugar-free Red Bull (2 mg.kg body mass caffeine or ~147 mg caffeine; 4 kcal/250 mL) and noncaffeinated, sugar-free placebo (lemon-lime flavored soft drink, tonic water, lime juice; 4 kca...