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Tim Ferriss on "The 4-Hour Body"

Love him or hate him?

Four Hour Body Trailer

I have no idea what the book is like....but on any level this is a great video.  I've read Tim's 4 Hour Work Week and it was a good and inspiring book although I think it unleashed a horde of people trying to make their fortune by selling crap ebooks.  Anyway this is really well made....it makes you want to buy the book.   Tim is a top marketeer

Sex sells junk

you usually see over the top adverts for exercise gimmicks selling to men - "build muscle now bro" ....but women are vulnerable too....Sprinkle some "science" and some testimonials in there are you are well away

Drink lots: Science or Marketing hype?

We have touched on this before . Here is another study which indicates that rather than giving blanket advice to people to drink x amount of fluid - e.g. 8 glasses a day - thirst is the best guideline to intake. Of course people trying to sell sports drinks would have you believe something different! Drinking policies and exercise-associated hyponatraemia: Is anyone still promoting overdrinking? OBJECTIVES : The purpose of this review is to describe the evolution of hydration research and advice on drinking during exercise from published scientific papers, books and non-scientific material (advertisements and magazine contents) and detail how erroneous advice is likely propagated throughout the global sports medicine community. DESIGN : Hydration advice from sports-linked entities, the scientific community, exercise physiology textbooks and non-scientific sources was analyzed historically and compared with the most recent scientific evidence. CONCLUSIONS : Drinking policies during e...

The manufacturer will love this....

I can see this study on advertising material already.....In case you are wondering, I am not a big fan of supplements. I tend to see them as over priced placebos generaly bought by desperate young men who haven't yet realised that the reason that Mr X or Mr Y is a top bodybuilder or rugby player or whatever, is due to genetics and often a more serious intervention than a protein shake. They also do not fit into my aim of eating a "natural" diet. I suppose there is a lesson here about the value of er.....food! Effects of a multi-nutrient supplement on exercise performance and hormonal responses to resistance exercise Abstract The purpose of this study was to determine the influence of a comprehensive multi-component nutritional supplement on performance, hormonal, and metabolic responses to an acute bout of resistance exercise. Nine healthy subjects ingested either Muscle Fuel™ (MF) or a matched placebo (PL) for 7 days. Subjects then reported to the laboratory, ingest...