He has called the book Visual Impact . I have a copy and it is a good read and good value compared to some of the other stuff out there. The focus is very much on appearance - not the primal / evolutionary stuff I often feature. More of a "how to look like the guy off the front of Mens Fitness" and there are some interesting tips on diet to tweak appearance that I might try one day.
The style is a lot like Rusty's excellent FREE report - The Vacation Body Blueprint - that I mentioned before.
One of the things Rusty majors on in the book is the idea of avoiding building massive legs. After a basic level of development he would prefer you to focus on sprinting for legs with some deadlifts thrown in on occaision. His view is that massive legs are often unattractive and inconvenient.
I was thinking about this in the context of the video that I posted. While I think Rusty is right I wonder how much of the over the top leg development he refers to is actually due to drugs. Lots of the naturals in the video have normal athletic legs.